SEO and AEO audits
Identify structural and content issues that limit search visibility, AI discovery, and conversion.
What are SEO and AEO audits?
A review of how your website supports visibility, clarity, and conversion, with specific attention to how well your content can be found, understood, selected, and reused by both search engines and AI systems.
Search Visibility
Technical SEO, indexing signals, page hierarchy, metadata, internal linking, and content gaps that affect how your website appears in search.
AI discovery
Clear definitions, direct answers, extractable sections, comparison points, page consistency, and topic structure that help AI systems get your content.
User clarity
Whether visitors can quickly understand what the page is about, who it is for, what matters, and what decision they should make next.
Conversion paths
How web pages guide visitors from interest to action, including page sequence, calls to action, supporting content, and any friction points.
Why SEO and AEO belong together
Search engines and AI tools both rely on structure, clarity, and trust signals, so treating SEO and AEO separately creates gaps. A page can rank and still fail to answer clearly, while a well-structured page can support rankings, AI visibility, and user decisions at the same time.
Where sites usually fall short
Pages don’t
define the topic
The content talks around the subject but doesn’t give a clear, reusable answer search engines, AI tools, or visitors can rely on.
Answers are
hard to extract
Useful information is buried in complex paragraphs, inconsistent layouts, or sections that do not answer clearly.
Page roles are
unclear or diluted
Service pages, landing pages, blogs, and supporting content overlap, compete, or fail to reinforce one another.
Conversion is
disconnected
The page may attract traffic, but it does not guide the visitor toward a clear next step or business outcome.
What you get from the audit
You get a prioritized plan that shows what to fix, why it matters, and how each recommendation supports search visibility, AI discovery, user clarity, or conversion.
Audit deliverables
Priority findings
Issues grouped by impact, not just by category, so you can see what matters now and what can wait for later.
Page-level direction
Specific notes on key pages, including structure, content clarity, answer gaps, and conversion weaknesses.
AEO recommendations
Where to add Q&A sections, definitions, decision criteria, comparison blocks, schema, and/or clearer topic signals.
Action plan
A practical sequence of actions for improving your website without treating everything as critical items.
This is not a tool export
You get a report, but it’s built to guide decisions, not overwhelm you with screenshots and scores. Findings are filtered, grouped, and prioritized so your team knows what matters, what to fix first, and what can be ignored.
After the audit
Fix the foundation
Resolve technical and structural issues that limit indexing, crawlability, hierarchy, or trust.
Clarify the content
Improve key pages by tightening definitions, answers, headings, and supporting sections.
Strengthen discovery
Improve how search engines and AI tools interpret, select, and reuse your content.
Improve conversion
Align page structure and calls to action with the decisions visitors are trying to make.
Who is this for
This audit is for teams with a website that needs to perform better, especially when traffic, rankings, leads, or AI visibility are not matching the effort being put into content and SEO.
Use this audit when
Your rankings are
inconsistent
Some pages perform, others don’t. It’s unclear if the issue is technical, structural, or
content related.
Your content is
hard to act on
Your website has really useful information, but it does not answer directly or guide
visitors clearly.
Your site has
grown unevenly
Pages have been added over time without a consistent system, creating overlap, gaps, and weak internal relationships.
You’re planning
some changes
Before a rebuild or redesign, migration, content refresh, or SEO push, you need to know what needs to be fixed.